a16z's Alex Rampell had a rule at TrialPay that all current customers, perspective clients and strategic partners had to hear from them once a month.
He told us that this is something a lot of entrepreneurs get wrong -- they either follow up too much or get one rejection and don't follow up at all.
There's lots of ways to reach out (send a newsletter, an email, or even send a cactus 👀) You never know when the 'no' becomes a 'yes'.
Full episode: https://youtu.be/zBfDMxuy108
