When Jake Gibson was building NerdWallet, he knew the fastest way to grow was to rank high on Google. But credit card companies dominated the top spots. Their thesis (novel at the time) - write good content and you'll win with organic traffic. When Google changed their SEO algo to reward quality content, NerdWallet was ready and revenue jumped from 50k to millions in a matter of months. Great bet
Full Episode: https://youtube.com/watch?v=puOkL6r8utc&t=154s
