“Nice pitch, Sterling…”

If that’s all you’re hearing after a discovery call, your narrative isn’t landing.

Pete Kazany, author of legendary startup sales book Founding Sales breaks down how to tell if your outbound story is working—or if you’re still missing the mark.

Full episode here: https://youtube.com/watch?v=uWE6AgZM51M&t=2075s

#Startups #Sales #FoundingSales #B2B #GoToMarket