The biggest question Mark Cranney asks himself when he's hiring key sales executives is this: are they running someone else's playbook or do they know how to put one together? When looking for A-players, it's important to find people who know how to lead your organization and adapt the playbook.
More insights like this on the full episode: https://www.youtube.com/watch?v=7g3rLSOAvlM&t=1s
